Wondering how to get followers on TikTok? When I started on TikTok, I remember not having a clue how to make a video.
I looked up videos on YouTube to try and figure it out and found it to be somewhat overwhelming at first. But I pushed past the learning curve, and after a few tutorials, I eventually got the hang of it.
I tested a few different types of videos and found a “style” that seemed to get more traffic. I stayed consistent with it, and a few videos later I found myself sitting at 150,000+ followers!
Can you go viral on TikTok overnight? Absolutely. It’s nuts sometimes. But here’s the catch: Like most things, it doesn’t just happen by snapping your fingers. You’re going to need to do some work and apply a couple of tactics to get the results you want.
And it doesn’t stop at fame and virality. Once you’ve picked up some traction, you can learn how to make money from your TikTok account.
So if you’re new to TikTok and are looking to grow your following, you’re in the right place. In this article, I’m going to share the methods that I used to get 150,000 followers in under one year. These tactics are sure to help you increase your reach and attract more viewers.
Whether you’re just starting, or you’ve been using TikTok for a while and haven’t seen the results you want, keep reading!
How to get more followers on TikTok
Here are the main methods that I used to get 150K+ followers on TikTok in under one year.
Identify your target audience
If you want to know how to get more followers on TikTok, you’re going to have to know who you’re targeting. But how can you identify this?
It’s pretty simple actually. First, look at the types of TikToks you like to watch. What topics are you interested in? What TikToks make you laugh or inspire you?
If you’re not sure what types of videos you’re interested in, spend some time on the For You page on TikTok and you’ll get a feel for what you like.
Once you have a good sense of the types of TikToks that you enjoy, you can start to narrow down your target audience.
For example, if you’re interested in fashion, your target audience might be TikTok users who are also interested in fashion. Or, if you’re interested in comedy, your target audience might be TikTok users who are also interested in comedy.
For me, it was pretty simple. I’m a graphic designer and not only love coming across cool and thought-provoking work, but I also enjoyed seeing the designer’s process so that I can learn a thing or two.
By identifying your target audience and focusing on getting targeted followers, you can make sure that your videos are seen by the right people and get more TikTok fans and followers in the process.
Consistency is key
When it comes to short-form content like TikTok, consistency is the name of the game. You can’t grow an account or get high view counts if you don’t do this.
There are several reasons why posting TikTok videos consistently can help you get more followers on the platform.
First, it helps you build up a body of work that potential followers can watch and enjoy. Second, it shows that you’re committed to using the platform and creating content, which can encourage others to follow you. Finally, by posting regularly, you’re more likely to show up in people’s feeds and be seen by potential followers.
For myself, I aimed at posting one TikTok per day and was happy with the results. I’ve tested posting only once a week and my view counts dipped dramatically.
You can play around with the frequency of your video uploads, but from my experience, you’ll want to post at least one a day. If you can post 2-3 times a day, even better. Any more than that, the quality of your videos might suffer. It’s all about finding a balance between quality and quantity and maintaining both!
Ultimately, consistency is key when it comes to growing your following on TikTok or any other social media platform. By posting quality content regularly, you’ll have the best chance of attracting new followers and keeping them engaged.
Stir up controversy
TikTok is all about being creative and having fun. But how do you get more TikTok followers? One way to get more followers is to create controversy. That’s right, go against the grain and stir up some trouble.
Whether you’re taking a stand on a current issue or just goofing around, creating controversy is a great way to get more followers on TikTok. After all, people love to watch drama unfold.
As much as this can easily get you more TikTok followers, in my opinion, creating controversy isn’t something you’ll necessarily want to strive for. However, it’s still a good thing to be aware of. I once got five million views on a TikTok video by unintentionally “stirring the pot.”
Were the comments from TikTok users mostly negative? Absolutely. You have to have some thick skin when you put yourself out there on social media. But at the end of the day, these comments (both positive and negative) were pushing my video up the algorithm. So I was the winner at the end of the day.
Rather than putting out intentionally controversial content and getting people angry and divided (the world is divided enough as it is), see if you can create videos that spark a conversation and get people talking. If you do end up stirring up controversy, ignore the negative comments and just roll with it. You’ll be sky-rocketing up the algorithm in no time.
So if you can get people talking, you’re more likely to attract new followers. Just be sure not to take things too far – you don’t want to end up getting banned from TikTok!
Throw in a call to action
If you’re wondering how to get more followers on TikTok, one strategy is to include a call to action in your video descriptions. This lets your target audience know what you want them to do, whether it’s subscribing to your channel, following your Instagram account, or checking out your website.
By specifying the action, you want people to take, you’re more likely to get the results you’re looking for because it plants a seed in their minds for how they could take action if they enjoyed your content. In addition, a call to action can help to create a sense of urgency and encourage people to follow through with your request while they’re still engaged with your content.
The videos I posted on TikTok were behind-the-scenes of my graphic design process, so it only made sense for me to encourage people to take a look at my work on Instagram for the static version of my work in higher quality. This meant a percentage of people who found me on TikTok would follow me on Instagram as well, so I would be getting followers from two channels: natively from Instagram, and externally from TikTok.
Since Instagram is a lot more difficult to grow on compared to TikTok, this is a great way to get another stream of followers to your Instagram account. Just make sure you have connected your Instagram account to your TikTok, and try not to constantly tell people to follow you on Instagram. This might get annoying for people and they’ll want to unfollow you, so remember to remain engaging and likable in your TikTok descriptions.
With so many videos competing for attention on TikTok, making sure yours stand out from the crowd is essential for success. Including a call to action is one way to do that and get the followers you want.
Cross-promote on other platforms
Platforms like TikTok have taken the social media world by storm in recent years. With their unique format and engaging content, they’ve managed to attract a large audience.
One of the most popular questions among TikTok users is how to get more followers on TikTok. While there’s no simple answer, one strategy that can be effective is cross-promoting on other platforms. By sharing your TikTok content on other social media platforms, you can reach a wider audience and encourage people to follow you on TikTok.
There are a couple of ways that you can do this. First, you can connect your other social media accounts on social media platforms. For example, I connected my Instagram to my TikTok so that an Instagram icon appeared on my TikTok profile. This made it easy for people to access my other social profiles and allowed me to get more followers as a whole.
Secondly, you can use the footage you’ve already recorded for your TikTok on other social media platforms as well. If you already have footage, you may as well repurpose it on other platforms! I did this by recording videos, importing them to TikTok, and editing and uploading them to the platform. Then I used those same videos for Instagram Reels.
Finally, you can partner with brands or other influencers within your niche and promote/share each other’s videos. For example, if you find someone in your niche who is doing well and you like their content, reach out to them and see if you can share each other’s videos. You both win in the end and reach new audiences interested in the same subject.
Don’t look at other accounts in your niche as your enemy or competition. Rather, see them as an opportunity where you can both benefit and support each other!
With a little effort, you can start to get more TikTok followers and build a following to reach a larger audience.
Use hashtags and songs to leverage trends
Let’s not forget about hashtags! Hashtags are one of the most important tools on TikTok for increasing your reach and getting more TikTok followers.
To use hashtags effectively, you need to research relevant and trending hashtags that will help get your content in front of more people. You can also use TikTok’s Discover page to see which hashtags are popular at the moment.
Unfortunately in May 2022, TikTok removed the “Discover” tab which used to be on the main menu of the TikTok app, and replaced it with “Now.” Most people aren’t fans of the change (myself included).
The Discover tab was the place where you could access the latest trends and hashtags. I would often scroll through this tab and make a list of hashtags and songs that I could use in my videos to get the best results possible.
Before you start grieving the loss of the Discover tab, there is a way to “resurrect” it from the dead.
Simply log out of your TikTok account temporarily and the Discover tab will reappear on the bottom menu. You can now scroll through and write down the trending hashtags that are relevant to the content to want to create and include them in your video. Once complete, log back into your TikTok account and make your video.
But the question remains: What kind of hashtags should you include in your videos, and how many?
Generally speaking, when you post a video, be sure to include a few relevant hashtags as well as generally popular ones so that people can find your content more easily.
I would always go for the hashtags that were the most used which worked for me. If this doesn’t seem to work for you, try and use a mix of hashtags that are used a lot and not so much. Make trial and error your best friend!
Also, don’t get too obsessive over this. Go with your gut and include whatever you feel fits the most with your content. Search the hashtag and see the top-ranking videos to see if your TikTok will match the user’s search intent.
One of the first TikToks that got traction for me was one where I used #fyp. People liked the video and started commenting “fyp” which played a factor in its virality. Try using this hashtag and other popular ones that are more general to help you get on the For You page and increase your chances of virality.
Regarding the song you should use in your video, I would always look for songs in the “Trending” section and find something upbeat and fun.
It depends on what your content is about and what fits the most. Since I was showing the behind-the-scenes of my design work, which was generally fun and exciting for people to watch so I would match the song with the feeling.
Create engaging content by telling a story
There’s no doubt that TikTok is a great place to reach a huge audience and get TikTok followers with your content. But how do you create engaging TikTok videos that will capture people’s attention and get them to follow you? One way to do this is by telling a story.
People always love stories because they’re relatable and easy to follow. When you’re sharing a story on TikTok, you can use the platform’s features to make it even more engaging.
For example, you can use slow motion or editing to emphasize key points in your story. You can also use music and sound effects to add another layer of interest.
For myself, I never did anything crazy in terms of editing and sound effects. I mostly cut together my video in a “story-like” sequence with a beginning, middle, and end. For example:
- Beginning: Turning on my computer
- Middle: My process
- End: Final result
Simple. The extent of my video editing would be throwing some text on the screen and possibly adding some kind of emoji of sorts at the end. That was it.
That’s one of the things that I love about creating TikTok content and short-form video content in general. You don’t need to buy expensive high-quality equipment. It’s just you and your phone, and a few simple edits that can get you hundreds of thousands, if not millions of views.
By using these tools, you can create content that is both entertaining and informative, and that will help you build a loyal following on TikTok.
Post at peak times
People are always wondering “when” the best time is to post on TikTok. It’s hard to say because there are so many users from around the world.
A general rule of thumb is to find out when most of your audience is online and time your posts according to that. You can do this by going to your profile on the bottom right, going to “Creator tools,” selecting “Analytics,” going to “Followers,” and scrolling down to the bottom.
For me, it looks like the ideal time to post would be 11 am.
Also, it might be worth looking into TikTok Schedulers so you don’t have to worry about missing posting at your “peak” time.
So how will you get more TikTok followers?
It can be daunting to start using a new social media platform, but with a little effort, you can grow your TikTok following in no time.
By identifying your target audience, being consistent in your posts, stirring up controversy, and using hashtags and songs to leverage trends, you can create content that is engaging and will keep people coming back for more as I did.
And that’s just scratching the surface. There are other tactics beyond what we’ve discussed like getting people to duet your content, investing in TikTok ads, trying TikTok Growth Tools, creating User Generated Content, participating in challenges, commenting on videos, using TikTok Bots to go viral, and more. These are just the main methods that I’ve used!
With TikTok, the opportunities are endless and go well beyond TikTok fame and virality. There are plenty of strategies to monetize your TikTok account, from the TikTok Creator Fund to partnering with brands, and so much more.
I hope that you found this helpful. What methods are working for you to grow your TikTok following?
Author bio: Janine Heinrichs is a graphic designer who writes at Janine Designs Daily. Her mission is to show people that the faster and more effective way to become a graphic designer is not by getting a degree; it’s by being bold and putting your work out into the world. Her work has been featured on popular design sites like Creative Boom.
The Ultimate Guide to Influencer Marketing for Business
How do you get followers on TikTok fast? ›
The key to gaining TikTok followers is to create engaging content that resonates with your audience. You need to identify your niche and create videos that are relevant to your target audience. Use trending sounds and hashtags to increase your visibility on the platform.How much does TikTok pay for 1 million followers? ›
How much money does 1 million TikTok followers make? TikTok creators with 1 million followers or more can expect to make an average of $1,500 per post for branded content. One creator, Jenn Leach, reported earning $88 for 1.6 million views, which works out to 6 cents per 1,000 views.How do I grow my TikTok account overnight? ›
- Identify Your Target Audience.
- Leverage Trends.
- Educate Your Followers.
- Use Hashtags.
- Cross-Promote Your Videos.
- Post at the Right Time.
- Create (and Participate in) Challenges.
- Engage With Other TikTok Creators.
To get more followers on TikTok, you need to create content that's engaging and relevant to your target audience. You also need to optimize your content for the platform's algorithm by using relevant hashtags and posting at the right time.How do I get my TikTok seen? ›
- Add hashtags to your videos.
- Keep it short and sweet.
- Trending sound effects.
- Find your specific audience.
- Try a how-to video.
- Dabble in some duets.
- Team up with an influencer or special guest.
- Promote your TikTok content on your other social channels.
- Participate in trends.
- Use hashtags wisely.
- Create engaging and share-worthy content.
- Start with a hook and keep it short.
- Engage with your audience.
- Become good at editing.
- Collaborate with other creators or brands.
- Post consistently.
According to reports from top influencers, TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. This is a program that TikTok introduced in 2021 in a bid to compensate content creators for creating content on the platform.How much does TikTok pay for 100K views? ›
How much money is 100K views on TikTok? TikTok pays approximately $3 for 100,000 views.Why isn t my TikTok growing? ›
Inconsistent posting schedule
It may not seem like a big deal, but one of the reasons your TikTok isn't growing is that you're inconsistent. To be effective on TikTok, you should aim to post new content regularly, whether that be daily, several times per week, or even once a week.
Growing your TikTok account quickly can be a daunting task, especially if you are new to the platform and not sure where to begin. If you want to increase your followers and reach overnight, creating informative and entertaining content is key.
How to get free TikTok money? ›
Can you make money on TikTok? The short answer is: Yes. To make money on TikTok directly you must be 18 years of age or older, have more than 10,000 followers, and have at least 100,000 views over the last 30 days. You can then apply to the TikTok Creator Fund in the app.What time should I post on TikTok? ›
According to our research, 6 am to 10 am and 7 pm to 11 pm would be the best time to post on TikTok, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.Can I buy TikTok followers? ›
Yes, you can buy TikTok followers instantly, as many sellers offer instant delivery. Many of the top sites to buy TikTok promotion will instantly deliver the followers packages you purchased on your profile quickly, as they offer fast delivery within a few minutes.Why am I not being seen on TikTok? ›
Your video will be on hold until TikTok reviews its content to see if you violated the guidelines in any way. The biggest problem with these violations is the so-called shadowbanning. This happens especially if you have an already established account with lots of views and you suddenly post a problematic video.How much does TikTok pay? ›
Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund. Every TikToker earns uniquely, and their earnings depend on various factors.Do hashtags matter on TikTok? ›
Do hashtags work on TikTok? They certainly do! Just like on Twitter, Instagram, and other social media platforms, hashtags help users share and find content and join conversations about topics that interest them. TikTok users can build communities around hashtags, too.Should you close TikTok after posting? ›
Exit the App After Posting. One hack that doesn't get mentioned often enough is getting off the app right after you've posted. TikTok wants you to use the app, and when it notices that you're gone for a while, it's going to try and get your attention by sending you notifications.What hashtags go viral on TikTok? ›
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.How much is 1 million views on TikTok? ›
|Number of Views||Estimated Earnings|
|How much does TikTok pay per 1,000 views?||$0.02 – $0.04|
|How much does TikTok pay per 1 million views?||$20 – $40|
|How much does TikTok pay per 5 million views?||$100 – $200|
|How much does TikTok pay per 10 million views?||$200 – $400|
What is 1million called? ›
In mathematical terms, 1 million is 1000, 000 and is written as one thousand thousand.What happens when you hit 100K followers on TikTok? ›
For reference, here's an average of how much money is made monthly according to the number of followers. Creators with over 100K followers typically make $200 to $1K a month, and those with over 1 million usually earn $1K to $5K monthly or more.Does TikTok pay you for lives? ›
TikTok awards Diamonds to creators based on the popularity of their content. As a creator, one way you can collect Diamonds is to receive Gifts from viewers on your LIVE videos. Once you collect Diamonds, you may obtain a Reward Payment in money or in virtual items.Is 100k views considered viral on TikTok? ›
The number of views that account for viral status on TikTok is somewhat debatable. Some experts claim it's 1 million, similar to other social media platform options, while others claim a TikTok viral video needs only to acquire 500,000 views to be considered viral.How much is 1 million diamonds on TikTok? ›
How much are 1 million coins worth to a TikToker receiving gifts? If a TikToker's fans buy them 1 million coins worth of virtual gifts during a LIVE, then that TikToker's gifts will be converted into diamonds that can be redeemed for $5,000.How much money do you get for 10 million views on TikTok? ›
How much does TikTok pay for 10 million views on a video? Since TikTok pays 2-4 cents for every 1000 views, you can make around $400 with 10 million views on TikTok through the creator's fund.What is the fastest growing TikTok account? ›
- @y_3050. 6.4M followers. +567.4K followers.
- @sofiarichiegrainge. 811.5K followers. +335.7K followers.
- @american_lost_survival. 419K followers. +301K followers.
- @_knowmado_ 584.2K followers. ...
- @__garyk__ 992.1K followers. ...
- @yousif_live. 979.8K followers. ...
- @denbeat_ 381.8K followers. ...
- @kjbr0wn. 1.4M followers.
- Ages 10-19 are 25% of users.
- Ages 20-29 are 22.4% of users.
- Ages 30-39 is 21.7% of users.
- Ages 40-49 is 20.3% of users.
- Ages 50+ are 11% of users.
Paying so-called “TikTok services“ companies to boost your followers artificially won't get you the results you're looking for. But there are so many other algorithm-friendly ways to increase your reach on TikTok. One of the most powerful methods of TikTok growth is influencer marketing.Why is nobody following me on TikTok? ›
If you post the same type of content as everyone else, you won't get many followers. You need to find a way to make yourself stand out on TikTok, whether it's what you wear, how you act, or the skits you perform. Injecting your own unique personality into each video is sometimes enough to gain more followers.
Why is it so easy to get big on TikTok? ›
You've probably heard that it's easy to get famous on TikTok. And that's true. But only in comparison to older social networks like Instagram and Facebook. That's because the TikTok algorithm doesn't recommend content based on follower count, making it much easier for new users to rack up views and grow their accounts.What is the TikTok strategy for 2023? ›
- Encourage comments.
- Post regularly.
- Hop on trends.
- Use hashtags.
- Run TikTok ads.
- Review your TikTok analytics.
- Have fun.
- Thrive on TikTok in 2023.
- Use the right hashtags. ...
- Follow and engage with other users in your niche. ...
- Post regular, high-quality content. ...
- Post your content at the right time. ...
- Follow your competitors' followers.
What age is TikTok recommended for? Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content. TikTok requires that users be at least 13 years old to use the basic TikTok features, although there is a way for younger kids to access the app.Is 12 old enough for TikTok? ›
The minimum age for a TikTok user is 13 years old.How can TikTok give me money? ›
The Creator Fund will pay you based on video views and engagement. You can only get paid for videos that meet TikTok's Community Guidelines and Terms of Service. Once you start getting paid, the money will appear in a Creator Fund Dashboard. From here, you can withdraw money to a payment platform like PayPal.How can I make money watching videos? ›
- Can I Get Paid for Watching Videos? You can get paid for watching videos in many different ways: ...
- Swagbucks. ...
- KashKick. ...
- MyPoints. ...
- Nielsen Computer and Mobile Panel. ...
- Become a Secret Shopper. ...
- Start a Blog. ...
- Write Movie and TV Shows Reviews for Other Websites.
The chances of these best times working wonders for you are relatively good. To sum it up, the best time to upload TikTok are between 6 am-10 am and 7 pm-11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.Should I post a TikTok at 7pm? ›
6. Share Older Content.
|Day||Best Times to Post on TikTok|
|Thursday||9 AM, 12 AM, 7 PM|
|Friday||5 AM, 1 PM, 3 PM|
|Saturday||11 AM, 7 PM, 8 PM|
|Sunday||7 AM, 8 AM, 4 PM|
Here are the best times to post on TikTok by day: Monday: 6 a.m., 10 a.m., 10 p.m. Tuesday: 2 a.m., 4 a.m., 9 a.m. Wednesday: 7 a.m., 8 a.m., 11 p.m.
Is selling TikTok followers illegal? ›
No. It's NOT illegal to buy followers on TikTok.Who owns TikTok? ›
TikTok, which has over 150 million American users, is a wholly owned subsidiary of Chinese technology firm ByteDance Ltd., which appoints its executives. ByteDance is based in Beijing but registered in the Cayman Islands, as is common for privately owned Chinese companies.How to buy 1k followers on TikTok? ›
The key to gaining TikTok followers is to create engaging content that resonates with your audience. You need to identify your niche and create videos that are relevant to your target audience. Use trending sounds and hashtags to increase your visibility on the platform.How to quickly get 1,000 followers on TikTok? ›
- Maximize views for every TikTok video. To propel your client's TikTok account, pay extra attention to how you create videos. ...
- Get the right TikTok tools. There are plenty of TikTok tools you can use to create videos that will magnetize followers. ...
- Use the follow-unfollow strategy.
The price to buy 1000 followers on Tiktok is around $29 for 1000 real followers, and around $5 for 1000 followers. We recommend buying real followers from the 5 best places listed at the top of this blog post.Why am I not getting followers on TikTok? ›
If you post the same type of content as everyone else, you won't get many followers. You need to find a way to make yourself stand out on TikTok, whether it's what you wear, how you act, or the skits you perform. Injecting your own unique personality into each video is sometimes enough to gain more followers.How to get 100K followers on TikTok fast? ›
- HOW TO GET 100K TIKTOK FOLLOWERS IN 24 HOURS – TOP TIPS.
- YOUR TIKTOK VIDEOS NEED TO LOOK LIKE VIRAL TIKTOK VIDEOS.
- USE SOME OF THE NEWEST TIKTOK FEATURES.
- IT IS MORE THAN JUST HASHTAGS.
- POST YOUR TIKTOK VIDEOS AT THE BEST TIME.
- GET PEOPLE TO CLICK THE “+” BUTTON.
- POST VIDEOS ABOUT VIRAL TOPICS.
Collaborate With Other TikTok Users
Collaborating with other TikTok users is a great way to grow your following. You can partner with other users in your niche, or you can collaborate with users who have a large following. This will help you to reach a wider audience and expose your content to new followers.
Not as large an amount, but still very decent. If you have 200,000 followers, you can earn $100 to $200 per post. If you have 2,000 followers, you can make $5 to $9 per post. Some brands may even offer free products as compensation.How much is 30k followers on TikTok worth? ›
Since then, I have been working with multiple brands making $1,000 to $1,500 per month from 30,000 followers.
Does TikTok pay for 100K followers? ›
For reference, here's an average of how much money is made monthly according to the number of followers. Creators with over 100K followers typically make $200 to $1K a month, and those with over 1 million usually earn $1K to $5K monthly or more.Why am I getting likes but not followers? ›
You're not engaging enough
You spend time creating your posts and planning them but don't really allocate any time for engagement. It is important to reply to the comments you get because if you don't, your followers won't feel valued and won't keep doing it. This would adversely affect your engagement.
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.Can you buy TikTok followers? ›
With some of the most competitive pricing on the market, TokMatic offers some very affordable packages: Buy TikTok followers: 100 for $4.99, up to 5,000 for $59.99. Buy TikTok likes: 100 for $2.99, up to 5,000 for $39.99. Buy TikTok views: 1,000 for $1.49, up to 50,000 for $30.99.How many followers do you need on TikTok to start going live? ›
Requirements for going Live on TikTok.
First, you must be at least 16 years of age — this is determined by your birthdate when you initially create your TikTok profile — and second, you'll need to have at least 1,000 followers to unlock the capability to go Live.
The number of influencers on TikTok
More precisely, the breakdown is as follows: between 2,000 and 15,000 influencers for those with more than 1 million followers ; between 3,000 and 30,000 influencers for those with over 100k followers; between 5,000 and 50,000 influencers for those with over 1,000 followers.